Want AI to choose your content? Here’s how!

Want your content to show up in AI-generated answers on Bing and Copilot? Microsoft recently shared simple, actionable tips to help your web pages become “snippable.” AI tools can easily find, understand, and use your content in response to search queries.

Here’s a beginner-friendly summary to boost your AI visibility in search!

What’s Changed with AI Search?

Traditional search showed a ranked list of web pages. Now, AI search assistants look for the most helpful bits and pieces of different sites to build answers. They want clear, trustworthy snippets, not just a whole page.

Microsoft’s Best Tips for AI Search Success

• Title, Meta Description, and Headings Must Match: Make sure your page’s title, meta description, and “H1” heading all clearly tell what the page is about. For each section, use clear “H2” and “H3” headings that cover just one idea per section.

• Write in Short, Clear Sections: Keep paragraphs short and focused. Use Q&A-style blocks (“What is X?” followed by a direct answer), bulleted lists, numbered steps, or comparison tables—they make your content easy for AI systems to grab and use.

• Add Schema (like JSON-LD): Use structured data (schema) so search engines understand what your page is about. For example, if it’s a how-to article, use the “HowTo” schema type.

Common Mistakes to Avoid

• Don’t Write Walls of Text: Break up your ideas. Long paragraphs with multiple topics make it harder for AI to extract specific answers.

• Don’t Hide Important Stuff: Avoid putting core info in tabs, accordions, PDFs, or just images (unless you add descriptive ALT text). AI tools might miss these hidden bits.

• Don’t Be Vague or Overcomplicated: Share specific facts, not vague claims or marketing fluff. Use normal punctuation, not long strings of decorative symbols.

Why Structure Matters

When your content is well-organized, AI can extract “complete ideas” from your site and use them in direct answers. This helps your brand get noticed and trusted by users searching on Bing and Copilot.

Key Takeaways

• Focus on clarity, structure, and easy navigation for every web page.

• Use headings, lists, and Q&A blocks to make content stand out.

• Add a structured schema to help search engines “read” your pages.

• Avoid hiding key info or making your writing confusing.

You might not be able to guarantee selection in every AI-generated answer, but following these practices gives your content the best chance to be seen and quoted!