Bing’s New data-nosnippet Attribute: What Every Marketer Should Know (CEO’s Perspective)

As the founder of A2A Optima, a digital marketing agency that thrives on staying ahead of search trends, I’m excited to break down Bing’s latest update: support for the data-nosnippet HTML attribute. This small change could greatly impact how brands manage their search visibility and protect premium content online.​

What is data-nosnippet and How Does It Work?

Bing has officially launched support for the data-nosnippet HTML attribute, empowering website owners to control which sections of their webpages appear in Bing’s search snippets and AI-powered answers (like Microsoft Copilot). With data-nosnippet, you can mark any part of your page—a members-only offer, user reviews, or legal disclaimers —so Bing will not include it in search previews or AI summaries.​

Unlike older meta tags, which typically apply to an entire page (such as nosnippet or noindex), data-nosnippet gives granular, section-level control. For example:

xml

<div data-nosnippet>

  <h3>VIP Member Only!</h3>

  <p>This exclusive content won’t show up in Bing’s snippets or Copilot answers.</p>

</div>

With this attribute in place, Bing will keep the marked content out of search previews, but the page itself still gets crawled and ranked.​

Why Is This Important for Marketers?

• Protect Premium Content: Subscription sites and publishers can keep valuable content visible to subscribers without leaking insights in AI answers.​

• Cleaner Search Snippets: Brands can hide outdated promos, sponsored blurbs, or legal boilerplate, making snippets focused and impactful.​

• Control User-Generated Content: Marketers can ensure only editorial content appears in previews, not potentially off-brand user comments or reviews.​

• Optimize for SEO and AI: By strategically marking sections, you maximize ranking potential while avoiding unintended exposure in Microsoft Copilot summaries.​

Evidence and Industry Best Practices

According to trusted industry sources like Search Engine Journal and Bing’s official documentation, the data-nosnippet attribute is already live and available for immediate use. Bing provides URL inspection tools in Bing Webmaster Tools, so you can verify if marked content is excluded from previews after implementation.​

Data-nosnippet complements existing directives like nosnippet (blocks all previews), noindex (removes a page completely), and max-snippet (sets a limit on snippet length), giving marketers unprecedented precision over what gets shown in search results.​

Getting Started: Simple Implementation

Using data-nosnippet is easy. Just add the attribute to any relevant HTML section, and Bing will honor your request. Depending on crawl schedules, changes typically appear within seconds to a week.​

Don’t forget to test in Bing Webmaster Tools to ensure your important or sensitive content stays protected.

The CEO’s Perspective

At A2A Optima, we’re already updating client pages to make use of data-nosnippet, especially for subscription offers, time-sensitive promos, and exclusive strategies for our partners. This is another example of how search engines are listening to marketers and giving us the tools to control brand narrative and content exposure in an AI-driven ecosystem.​

If you manage a site with both public and premium areas, or simply want cleaner, more relevant snippets, take advantage of this new Bing capability today.

Let’s keep leading the way in smart SEO. For a more detailed guide or tailored strategy for your brand, reach out to A2A Optima anytime.