NEWS & UPDATES

For decades, SEO was built on one foundation: keywords. Marketers researched them, optimized pages around them, and measured success by rankings tied to specific terms. In 2026, that foundation is no longer enough. Search engines powered by artificial intelligence no longer rely on keywords alone; they understand intent, context, and meaning. This shift does not mean SEO is dead. It means SEO has evolved. The future belongs to businesses that understand why users search, not

SEO in 2026 looks very different from what businesses practiced even a few years ago. Artificial intelligence has fundamentally changed how search engines understand queries, evaluate content, and present results. SEO is no longer just about keywords, backlinks, or rankings it is about being the best answer wherever and however users search. As AI-powered search experiences become the norm, businesses must rethink how people search, what they expect as answers, and how brands

Let’s be honest, AI is changing everything about how people search online and how brands get noticed. With AI Overviews (you might remember it as Google’s SGE) rolling out worldwide, the rules of visibility are shifting fast. Some brands are everywhere, getting massive exposure, while others are quietly disappearing from the radar. So, why does this happen? What makes some brands “AI-favored” while others get ignored? Let’s break it down in plain language. 1. Context Matters